Project's name: ALPHA SENSES
This is the first design project I have worked on, and it was an incredibly insightful and educational process. I learned a lot about combining design with branding and storytelling throughout this journey.
01
About this project
The brand offers premium fragrance diffusers and perfumes that create a unique and memorable atmosphere in any space. Proudly crafted in Israel, every scent tells a story and reflects a commitment to quality and durability.
Target audience: fragrance lovers, businesses, and anyone looking for unique, thoughtful gifts.
Why this brand? It’s our own small business, just beginning its journey with passion and creativity.
02
Logo design
The Mirza font gives the logo a bold, sophisticated character, while Nunito in the tagline adds clarity and modernity.
Every detail, from color selection to typography,
was crafted to communicate luxury and authenticity.
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03
Business card
Designed to reflect Alpha’s premium identity, this business card combines rich brown tones with a golden logo for a striking yet elegant contrast.
04
Patterns
Elegant patterns in gold, off-white and brown, reinforcing Alpha’s premium identity
05
Social media
Each post and visual element reflects the brand’s luxurious and elegant aesthetic, ensuring a cohesive digital presence.
06
Printed materials
Every print piece embodies Alpha’s refined style.
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07
Mockups
Presenting how the brand looks in real-world applications
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